For the Dutton Ranch premiere, we partnered with Paramount+ to transform two of New York City's most iconic venues into an immersive western experience. The black carpet at Lincoln Center AMC set the tone, while The Plaza Hotel's Oak Room hosted an afterparty featuring live country music, fire-inspired installations, cast meet-and-greets, and a special performance by Morgan Wade, all timed to the height of NYC Upfronts season.
